SPORT DRINK CONSUMPTION ON THE RISE
By Adnews Staff
Canadians have developed a taste for sport drinks, according to ACNielsen of Markham Ont. The market for the drinks, also known as Isotonics, has grown significantly over the past year, with the Maritmes showing the largest growth with a 106% increase in sales.The survey measured per cent growth of sales volume from June 1996 against the same figures of June 1995. B.C. was a distant second with a 31% increase in sales. Ontario saw a 19% jump, followed by Alberta with a 17% increase and Manitoba/Saskatchewan with a 16% rise. Figures for Quebec were unavailable.
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