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Master Lock Canada releases new television commercial

Master Lock Canada of Oakville, ON has released a new television commercial for its Magnum line of padlocks that recreates an ad for the brand first aired in 1974. That ad depicted a padlock remaining locked despite being shot by a rifle. The new ad, called "Shot Lock Redux," begins by recalling that ad, then shows a Magnum lock being struck repeatedly by a sledgehammer and shot with a rifle. It uses the tagline, "What tough is today." "The public’s recall of the shot lock commercial is quite phenomenal," said Steve Burgess, general manager of Master Lock Canada. "Even among people who were too young to remember the commercial's original airing, there's great recognition of the spot." The campaign will run through November on TSN and RDS.

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