Canyon Technical Services hires Twist Marketing
Twist Marketing of Calgary has been retained by oil field services company Canyon Technical Services to develop a new corporate look and marketing strategy. "It's a very challenging assignment," said Catherine Proulx, managing director of Twist "The oil field services sector is a highly technical and competitive environment. Our role is to position Canyon as a leader within their industry by updating their corporate identity, developing key messaging that is focused and targeted, and planning and implementing a winning marketing strategy that will help the company grow and gain market share in its sector." The new corporate identity is expected to roll out in the fall.