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Ontario Lottery and Gaming Corporation promotes Lotto Max

The Ontario Lottery and Gaming Corporation conducted a street promotion last in support of its Lotto Max lottery. The two-day initiative took place on from June 10 to 11. Passers-by were invited to be photographed in various scenes depicting life as a millionaire, such as skydiving or riding a camel in Egypt. The photos were posted to a website to which participants could direct potential viewers. The campaign was developed by Toronto-based Veritas Communications. "Lotto Max is all about helping people live dreams to the max, and this campaign is a fun way to help people daydream about some exotic and extreme experiences," said Kathy Barnett, vice-president of corporate and public affairs at Veritas. "The photo downloads will help people share their dreams with friends and family."

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