TAMBRANDS HOLDS REVIEW
By Adnews Staff
Tambrands Inc. of White Plains, New York has put its worldwide account up for grabs. The marketer of Tampax tampons has been with BBDO Worldwide of New York since 1993. The agency has been asked to participate in the review, along with two other New York agencies: FCB/Leber Katz Partners and McCann-Erickson Worldwide. Company spokesperson Janey Loyd told Adnews yesterday that the review will affect Canada because the Canadian office of the agency chosen will handle media buying in Canada. Creative comes from the U.S. BBDO's Toronto office has been handling Canadian media buying.
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