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Applica Canada hires Select Public Relations

Applica Canada has retained Toronto-based Select Public Relations as agency of record for its consumer appliance brands. Applica markets and distributes a number of small appliance brands, including Black & Decker, George Foreman, Russell Hobbs, LitterMaid, Juiceman, Breadman and Toastmaster. Select won the account in a review process involving an unknown number of firms. "We were attracted to Select because they demonstrated a thorough understanding of our business and how we work with our channel partners," said Nadia Eremita, senior customer business development manager at Applica. "Their strategic approach and creative thinking also made it an easy decision for us to make." Applica is planning to focus on marketing the George Foreman Healthy Cooking product line during its fourth quarter.

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