Zeno Motion launches new ad displays at CN Tower
By Adnews Staff
Toronto-based out-of-home advertising company Zeno Motion has installed a new display in the CN Tower. The display consists of a series static images that produce a three-dimensional illusion of motion when a pedestrian walls past them. The CN Tower installation consists of two 45-foot displays in the entrance walkway, as well as 30 other panels within the structure. Coca-Cola is the launch advertiser for the system. "Getting attention in a crowded advertising space is becoming more difficult but our research shows that we yield superior brand recall by blurring the line between entertainment and advertisement," said Karen McGuire, president of Zeno Motion. "With more than 1.5 million visitors a year, the CN Tower presented us with a perfect opportunity to showcase Zeno's unique stopping power in a high traffic venue."