Brazilian Carnival Ball hires Fuse Marketing Group
By Adnews Staff
Fundraising event The Brazilian Carnival Ball has retained Fuse Marketing Group of Toronto to develop an advertising campaign to promote both the ball and this year's beneficiary, the Toronto East General Hospital. The assignment includes a brand update, followed by an experiential campaign. "Fuse presented an integrated creative approach that held true to the traditions of the event, but increased the engagement and wow factor," said Michael Burns, director of the Toronto East General Hospital Foundation board. "Our goal was not to bring the Brazilian Carnival Ball to Toronto, but to take our guests to Brazil. Fuse's theme allows for a multi-sensory experience that promises to be hugely exciting."
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