Lat49 moves into mobile advertising
By Adnews Staff
Vancouver-based online marketing firm Lat49 has expanded into mobile advertising. The company's service allows advertisers to aim their ads at users of mobile devices in specific physical locations, or when users conduct searches for locations online. The service is compatible with most phones that can access the web. "Having already established our location-focused ad-serving online, Lat49 is very excited to make our move into mobile advertising," said Lat49 acting CEO Christopher Morris. "Given the inherent location-driven nature of mobile phone apps and sites, Lat49 will not only provide mobile developers with a great source of additional revenue, but advertisers with arguably the most targeted means to convey their brand message."