USC Education Savings Plans hires GCI Canada
By Adnews Staff
GCI Canada of Toronto has been hired by USC Education Savings Plans to promote its Postgraduate Award Program through a media relations initiative. USCI Education Savings Plans is a subsidiary of the International Scholarship Foundation and a provider of registered education savings plans. "The team at GCI Canada really impressed me with their complete understanding of the scholastic awards market and their keen sense of news value," said Jo-Anne Wong, public relations manager at USC. "Each year, as a demonstration of our commitment to the value of post-secondary education, we offer the Postgraduate Awards to students who have benefitted from RESPs from USC Education Savings Plans. We are confidant that GCI's passion, creative thinking and communications expertise will help us gain attention for our deep-seeded commitment to promoting the value of post-secondary education."