ROGERS PROMOTES COLORED NOKIA PHONES
By Adnews Staff
Rogers Cantel of Toronto launched a national print campaign earlier this month for its colored Nokia cellular phone. In addition, the company launched its Cantel Calling Crews last week which will travel across Canada to hot summer spots, such as Ontario Place in Toronto, to provide cellular service and advice. Nokia was introduced in the spring and comes in four different colors: red, blue, green and yellow. The English language print ads were created by Gee, Jeffery & Partners Advertising of Toronto. Groupaction Marketing of Montreal did the French language ads.
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