B.C. CAMPAIGN PROMOTES HOSPICE LOTTERY
By Adnews Staff
Ethnicom Communications of Vancouver launched a campaign earlier this month for the White Rock and Langley Hospice Sunshine Lottery in B.C. The campaign uses radio, print, TV and outdoor to promote the hospice and the lottery prizes. In addition, consumers can purchase the lottery tickets over the Internet. The Web address is <http://www.WinNow.com>. Prizes include a home, cars, vans, motorcycles, vacations and stereos. There are over 1,300 prizes to be won. An early bird draw for a boat and a motorcycle will be held Aug. 10. The final draw is Sept. 14. Only 25,000 of the tickets will be sold. The White Rock and Langley Hospice is a community-based palliative care organization.
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