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Ferrero promotes Nutella

By Adnews Staff

Food company Ferrero has begun a campaign called "Build a Better Breakfast" to promote its Nutella product. The campaign is intended to portray the spread as a breakfast food rather than a snack food. The initiative consists of coupons, a sampling program, newspaper advertising and a new website at <http://www.nutella.ca>. The campaign was developed by Solutions with Impact of Toronto.

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