Canada Games Host Society hires Extreme Group
By Adnews Staff
The Canada Games Host Society has retained Extreme Group of Halifax. For the next three years, the agency will handle branding, marketing and promotion for the 2011 Halifax Winter Games. "The Canada Games are an integral part in the development of Canada's athletes," said Chris Morrissey, CEO of the society. "Equally important is the legacy the games leave on the host city. We engaged an agency that believes in us and in the legacy the games creates. Extreme's passion for Halifax and for the Canada Games was evident from the beginning."
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