DDB WINS ZURICH CANADA
By Adnews Staff
Toronto-based DDB Needham Worldwide Advertising walked away with the Zurich Canada personal insurance business last week. DDB won in a competition with three other agencies because "we were impressed with the combination of their creativity, relevant experience and depth of resources," corporate communications vice-president Tony Luppino says in a release. Publicité Martin of Montreal will handle advertising in the Quebec market. Zurich hasn't advertised in a while, but decided to build up its market, agency president Darryl Lindberg told Adnews this week.
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