ALLIANCE UNLEASHES THREE LITTLE PIGS
By Adnews Staff
Alliance Releasing of Montreal introduced a feature length movie version of the Three Little Pigs to the Canadian market late last month, and is spending $225,000 to promote it. Advertising includes posters and point-of-sale materials. In addition, consumers receive a $3 rebate with the purchase of the video and five bottles of Fairlee apple or orange juice. Inside the video box are five stickers and an offer for a free placemat featuring the characters of the movie. The advertising and promotional materials were created in-house.
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