AOL brings Platform-A to Canada
By Adnews Staff
Online company AOL has introduced its Platform-A advertising network in Canada. The system is intended to act a single point of contact for users to purchase ads and manage activity on multiple digital marketing channels operated by AOL. The new system encompasses the existing services Advertising.com and the AOL Canada media network. All together, the various Platform-A properties receive approximately 22.5 million unique visitors per month and reach approximately 93% of the online audience in Canada, according to the company. "Today's launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly, in order to reach a highly engaged audience of online consumers," said James Prudhomme, senior director of Platform-A Canada. "With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today's economic environment."