International news: Buell Motorcycles hires Crispin Porter & Bogusky
By Adnews Staff
The Buell Motorcycle Company of Milwaukee, WI has retained Crispin Porter & Bogusky of Miami as its advertising agency of record. The account was handled for the last 14 years by Laughlin Constable. "The addition of Crispin Porter & Bogusky is part of our long-term growth strategy for Buell," said Mark-Hans Richer, chief marketing officer and senior vice-president at Harley-Davidson Motor Company. "We view CP&B as a next-level resource we can use to rev up our efforts to build awareness of Buell as the only American sport bike brand." Buell is the sport bike subsidiary of Harley-Davidson. Carmichael Lynch continues to be the agency of record for Harley-Davidson.
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