Environics launches sustainability practice
By Adnews Staff
Environics Communications has launched a new sustainability and clean energy practice. The practice will offer public relations services to clients related to environmental activities and sustainable products or services. Clients of the unit include CSA International, the Electric Drive Transportation Association, Sustainable Development Technology Canada and the World Wildlife Fund. "As other agencies retrench, we are expanding this service to support the needs of our clients," said agency president Bruce MacLellan. "Environmental issues, innovations and markets are evolving quickly, even in the context of the current economic climate, as individuals, businesses and governments make a healthy environment a top priority." The practice will be led by Frank Walter, who has joined the agency as a senior vice-president in the agency's Washington office. Walter most recently operated a public relations firm called Impala Communications. He was also vice-president of public relations at MCI. Walter is also an adjunct professor at Georgetown University in Washington, where he teaches classes in environmental communications and public relations.