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Newad adds new displays

Montreal-based out-of-home company Newad has added a collection of 19-inch high-definition video screens to its inventory. The displays are located in participating restaurants and bars nationally. Content, delivered over the Internet, includes a series of 15-second videos produced by the company's Nightlife Media division, as well as advertisements. "With the combination of the new boards, a relevant environment where consumers are not bombarded with irrelevant information, and the use of entertaining, compelling content, Newad's digital platform offers an ideal advertising solution," said Philippe Marchessault, general manager of the company.

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