Moving Media Group readies taxi advertising service
By Adnews Staff
Moving Media Group of Vancouver is preparing to launch an advertising medium consisting of interactive touch screens in taxi cabs. The screens, which are equipped with GPS and Bluetooth systems, will provide information to taxi passengers about stores and services located along their routes, as well as news and information bulletins. Passengers will also be able to download coupons and tickets to their cell phones. The company has formed agreements with Vancouver Taxi, MacLures Cabs, BlackTop and Checker Cabs, which represent 60% of the taxis operating in downtown Vancouver, according to the firm. Moving Media plans to expand into other markets next year. "This is a remarkable opportunity for advertisers to share an entire cab ride with their customers," said company CEO Zac Killam. "Our screens reach a sought-after demographic in an intimate and distraction-free environment. Our advertisers will be significantly increasing their advertising ROI by presenting consumers with a call-to-action just moments before they step onto the street.The effects are immediate."