New event marketing manager at BMW
By Adnews Staff
BMW Group Canada of Whitby, ON has appointed Stephen Lester to the position of event marketing manager. He will lead the development of the automaker's national event marketing programs, including sponsorships, sport marketing, auto shows, consumer launches and driving events. Lester was most recently responsible for international BMW exhibitions and event consulting in the central marketing and brand management department of BMW in Germany. Prior to that, he was an event coordinator and later a senior event specialist at BMW Group Canada.
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