NEW OIL CHANGE CHAIN LAUNCHES PROMOTION
By Adnews Staff
Quick Lube of Waterloo, Ont. opened for business this week in Ontario. The offers car and truck oil, lube and filter changes at its 25 locations. The company is owned by a group of shareholders, the majority sharholder being president Peter Walsh. The outlets are being promoted using TV, radio and outdoor advertising, as well as a promotional program. The outdoor and the awareness TV ads were created by TBWA Chiat/Day of Toronto. The radio ads and the TV ad supporting Quick Lube's promotion was done by Johnson Adams Nicholson of Brantford, Ont. The promotional TV ad encourages viewers to look for a bouncing Q during TV programs. The first five people to call will receive a free lube, oil and filter, and all callers will have a chance to win one of five trips for two to Mexico. The outdoor ads feature the tagline, "Q Lube. The Quality of Quaker State in an Oil Change."