AgencyLink opens in Toronto
By Adnews Staff
A new consulting firm called AgencyLink has opened in Toronto. According to founding partners Sheila Corriveau and Stan Didzbalis, the purpose of the firm is to help clients maximize the performance of their marketing agencies. The company's services include agency searches, compensation negotiation, conflict resolution and evaluation programs. These services are aimed at corporations, associations, governments or non-profit organizations that use external agencies for public relations, branding, promotions, design, interactive work, advertising and other forms of marketing. Corriveau was most recently the global network director at Porter Novelli. Prior to that, she was president and CEO of Porter Novelli Canada. Didzbalis was most recently general manager of ArchitectsAlliance. He is also the founder of BenchMark Public Relations, which merged with Porter Novelli in 2000.