Lowe's breaks first Canadian campaign
By Adnews Staff
Home improvement retailer Lowe's will break a television campaign today in advance of the chain's arrival in Canada. The campaign, called "Practicing," was developed by BBDO Windsor. It consists of four 30-second commercials intended to depict the chain's attention to customer service. The ads show employees in empty stores practicing how they will help customers. Each ad also uses the line, "Every Day Low Prices." The first three Canadian Lowe's stores will open in Hamilton, Brantford and Brampton on Dec. 10.
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