CUMBERLAND DRUG STORE ADS
By Adnews Staff
Communications Bleu Blanc Rouge of Montreal is launching a campaign in mid-August for Cumberland drug stores. Using radio, print and TV, the ads feature Quebec television star Sonia Benezra, and will use the tagline, "Cumberland, What We Want Is To Make You Happy." Cumberland has 45 stores in Quebec and two in Ottawa. In addition, the drug store chain is adding a section to its beauty publication The Cumberland Magazine. The new supplement will be called The Cumberland Health Etc. Magazine, and will discuss current medical issues. Articles will be written by members of the Quebec chapter of the College of Family Physicians of Canada. Two hundred twenty five thousand copies of the magazine are distributed quarterly through Cumberland stores and Saturday editions of La Presse and The Gazette.