CanWest promotes Global National
By Adnews Staff
CanWest MediaWorks has begun an advertising campaign promoting its national news program Global National. The creative focuses on anchor Kevin Newman. The campaign includes national newspaper ads as well as billboards in southern Ontario. The initiative was developed in-house by the Global News marketing department. "This new campaign focuses on Global National's powerful leadership position in the Canadian news market, driven by our award-winning anchor, Kevin Newman," said Walter Levitt, senior vice-president of marketing at CanWest MediaWorks. "The message is direct and simple. Global National is going from strength to strength, both editorially and in terms of ratings."
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