Sponsorship roundup
By Adnews Staff
The Toronto-based Certified General Accountants of Ontario has signed on as a sponsor of the International Readings at Harbourfront program. The program includes the International Festival of Authors, which will take place in Toronto from Oct. 17 to 27. "At first glance this might seem an unusual sponsorship choice," said Delmarie Scherloski, director of public affairs for the group. "However, as an organization we're doing our part to break the stereotype of accountants as 'bean counters' through such initiatives as our advertising campaigns. We're pleased to have this opportunity to demonstrate our commitment to the communication of ideas and vision through sponsorship of this prestigious festival and year-round program."
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