Taxi hired by New York Life
By Adnews Staff
Taxi New York has been retained as creative agency of record by the New York Life Insurance Company. The agency will begin its assignment by developing a national advertising campaign."New York Life is one of America's oldest and most admired brands, with deep roots across the nation," said agency president John Berg. "Our focus will be to communicate the core values of the great New York Life brand, humanity, integrity and financial strength, in a fresh, multi-faceted approach, and to translate those insights into tangible consumer benefits."
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