Website roundup
By Adnews Staff
Mississauga-based Mitsubishi Motor Sales Of Canada has created a new Canadian website for its Lancer compact sedan at <http://www.lancerearth.ca>. In addition to providing product information about the vehicle, the site is intended to expose Canadian visitors to the Lancer brand as it is presented in Japan, Germany, Senegal and the US, as well as Canada. "Everyone talks about the Web being global, but rarely can you click on one site to experience a truly global sensory occurrence, said Larry Futers, the company's director of national marketing. "Through recent advances in technology, we've been able to go beyond developing a reality based test drive experience to producing the thrill and excitement of the actual Lancer as it travels across the globe." The site also includes three-dimensional models of the vehicle based on the computer aided design data used by the company's engineers. Mitsubishi plans to redesign its overall site, located at <http://www.mitsubishi-motors.ca>, using the same techniques over the next several months.