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Loopmedia introduces Underground Lane

Toronto-based Loopmedia has launched a new division called Underground Lane. The division will specialize in branding strategies for the Web and mobile phones, as well as in-store digital content and 3D avatar creation. “Underground Lane builds upon Loopmedia’s twelve year history in broadcast design and commercial production to expand into new platforms and emerging markets,” said Sonja Perovic, president of Loopmedia. “Our clients want their brand to be accessible anywhere, and they want that brand to be well designed, consistent and cohesive.  What matters most to our clients is the quality of the idea and the expression of that idea through great design.”

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