DDB Canada wins BSH Home Appliances account
By Adnews Staff
Toronto-based BSH Home Appliances has appointed DDB Canada, also based in Toronto, its Canadian advertising agency of record for the Bosch and Thermador appliance brands. This is the first time the company has retained a Canadian AOR. BSH launched its Canadian division last year. DDB won the account in a competitive review involving an unknown number of contenders. “BSH was very impressed with DDB Canada’s passion, research, and its ability to understand our brand and business,” said Mathieu Sabbagh, director of marketing at BSH. “We now have a highly creative marketing communications partner in Canada that will help BSH grow our top brand lines across the country this year.” The Bosch and Thermador product lines include dishwashers, washers, dryers, ovens, warming drawers, microwaves, cooktops, kitchen ventilation devices, ranges, refrigerators and various small appliances. BSH Home Appliances is a subsidiary of Bosch and Siemens Hausgerate of Munich.