Cineplex Entertainment expands Famous distribution
By Adnews Staff
Cineplex Entertainment of Toronto has expanded distribution of its Famous magazine to all of its 128 theatres in Canada. Famous Québec will be distributed exclusively in Quebec, while Famous will be distributed in all English Canadian theatres and a number of Quebec locations. The publication is also available at Alliance Atlantis theatres and some HMV retail stores. The magazine’s circulation will be increased to 650,000 with the March issue. “Advertisers can now launch a comprehensive media campaign that includes magazine, web, in-theatre backlits and lobby monitors as well as on-screen full motion and pre-show advertising,” said Pat Marshall, vice-president of communications and investor relations at Cineplex Entertainment. “Now all of our advertising vehicles are located in-house enabling us the opportunity to provide maximum flexibility and creativity to our advertisers.”