CARF WEB SEMINAR
By Adnews Staff
The Canadian Advertising Research Foundation is hosting a seminar dealing with the World Wide Web on May 29, as part of its breakfast speaker series. Keynote speakers are Leslie Laredo, executive vice-president of Network 1.O, and Michele Madansky, new technology research manager at BBDO in New York. Laredo will outline what to look for when making an Internet buy, the opportunities for advertising on the Web and how to evaluate sites. Madansky will take the agency point-of-view and discuss creative development and content of Web advertising and sites.
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