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Advertising Standards Canada releases 2006 Ad Complaints Report

Toronto-based Advertising Standards Canada has released its 2006 Ad Complaints Report. The report contains information about consumer complaints submitted to organization for review under the Canadian Code of Advertising Standards. In 2006 the group received 1,040 complaints about 723 ads. Most of the complaints were based on unacceptable depictions and portrayals, lack of accuracy or clarity, or safety concerns. Of these, 95 complaints about 40 ads were determined to contravene the code. The retail advertising category attracted the most complaints with 137, followed by the automobile category with 104. “Consumers are increasingly citing concerns about automobile advertisements that they allege encourage unsafe driving behaviour, particularly among young, less experienced drivers,” said Janet Feasby, vice-president of Advertising Standards Canada. In 2005 the group received 1271 complaints about 804 ads, of which it upheld 58 complaints about 52 ads.

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