Stiller Centre promotes prize for science students
By Adnews Staff
The Stiller Centre, based in London, ON, has begun an advertising campaign to promote a new award called The Stiller Centre Prize. The prize will be awarded to science graduates internationally to provide the resources needed to develop their ideas into marketable businesses. The company specializes in life sciences commercialization. The campaign, developed by GJP Advertising of Toronto, consists of a website at <http://www.bigbangidea.com>, two posters and a video that will be distributed over the Internet. The aim of the campaign is to raise awareness of the prize and to attract entrants. The creative depicts the consequences of keeping a big idea inside your head for too long. One poster shows a young man sitting on a bench beside an elderly man. The force of his idea has blown off the young man’s head. The second poster shows a woman who has also lost her head to an idea as she cleans her cat’s litter box. The video, shot in the style of a home movie, also depicts an exploding head as a student attempts to play a prank on his roommate. The website was developed by RTraction of London. “As this is no ordinary science prize, no average marketing campaign would do,” said John Farquhar, creative director at GJP Advertising. “We created a light-hearted and attention-grabbing campaign that would drop a creative bomb on the science community, creating interest, generating discussion and entries.”