Student Life, Molson begin campus responsible drinking campaign
By Adnews Staff
The Student Life Education Company and Molson Canada have begun a national, on-campus alcohol education campaign. Through Student Life’s Bacchus Canada division, the campaign will take place on 170 campuses over a four-month period. The program includes a DVD, posters, podcasts and other promotional materials that will be distributed to Bacchus members. “We understand that students will experiment with alcohol over the course of their post-secondary years,” said Frances Wdowczyk, executive director of The Student Life Education Company. “Bacchus is here to help them make responsible decisions when they do. Molson's contribution to this year's program has allowed us to strengthen our on-campus education and take the program to a new level.” Student Life is a not-for-profit organization that works to encourage healthy decision-making about alcohol use among students.