Roar Racing retains Compass360
By Adnews Staff
Roar Racing of Greenville, NC has hired Toronto-based Compass360 Design & Advertising to develop its marketing communications. The assignment includes brand identity work, car visuals, crew apparel, branded merchandise, public relations and media relations. The auto racing team competes in the Grand Am Cup Street Tuner series, which consists of ten North American races annually. “Compass360’s experience helping other Grand Am teams build strong motorsports brands made them our logical choice,” said Rob Whitener, team principal at Roar Racing. The agency has done similar work for Kensai Racing and Matt Connolly Motorsports in the last three years.
« Back Next »
Comments
blog comments powered by Disqus