Royal Unibrew sends more work to Scratch
By Adnews Staff
Danish brewery Royal Unibrew has assigned Scratch of Toronto the task of finding sponsorship and co-promotion opportunities in North America for its Faxe Premium brand. “The mandate is to investigate and evaluate all opportunities to determine the fit and feasibility,” said agency partner Elan Packer. “We would like to partner with like-minded companies, who want to find cost-effective means to bring their products to the forefront.” Scratch was hired by the brewer in May to develop a North American communications strategy for the brand to form the basis for a marketing campaign in 2007.
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