Days Inn begins Ontario summer promotion
By Adnews Staff
Toronto-based hotel chain Days Inns - Canada has begun a summer promotion called “Win 30 Days Across Ontario.” During the initiative, which will run until Sept. 4, customers who stay at a participating location in Ontario can enter a draw for 30 free nights of accommodation at Days Inns in that province, along with a card worth $500 in gasoline. Secondary prizes include seven free nights and a $150 gas card, three nights and a $50 gas card, or one free night’s stay. The contest is being promoted with in-hotel materials, print ads in a Toronto Star magazine called Do It This Summer, and a Toronto Sun publication called the Summer Fun Guide. Banner ads at 50plus.com are also being used. The advertising directs viewers to a website at <http://www.daysinnontario.com> for more information. The creative was produced in-house.