Sport Chek moves account to Venture Communications
By Adnews Staff
Calgary-based sporting goods retailer Sport Chek has hired Venture Communications, also based in Calgary, to handle its marketing communications work. "Consolidating some of our programs was important and Venture proved its ability to understand our business, the consumer and the retail environment we operate in," said Hubert Wat, vice-president of corporate marketing at Forzani Group, the chain's owner. "The chemistry between our marketing department and the Venture team was excellent." The account was previously held by Downtown Partners of Toronto. "Sport Chek wanted to move to a project-by-project based arrangement which we were unwilling to do, so we agreed to part amicably," said agency president Tony Altilia.
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