Hospital for Sick Children promotes lottery
By Adnews Staff
The Hospital for Sick Children in Toronto has begun a television, radio and newspaper advertising campaign to promote its latest SickKids Lottery fundraising program. The campaign, created by J. Walter Thompson of Toronto, broke on March 20. The initiative also includes direct mail to households in Toronto. The lottery, which is being conducted by the SickKids Foundation, offers 28,000 prizes, including three grand prizes of one million dollars.
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