Rogers hires Manning Selvage & Lee
By Adnews Staff
Manning Selvage & Lee of Toronto has been appointed public relations agency of record for Rogers Wireless and Rogers Cable, also based in Toronto. The agency will handle public relations for these two divisions of Rogers nationally with the exception of Quebec. Past public relations activities for Rogers Wireless were conducted by Cohn & Wolfe. "We've demonstrated to Rogers our ability to deliver stand-out PR campaigns and direct-to-consumer programs that reach key family, youth and business customers in ways that will help drive business," said Gayla Brock-Woodland, managing director of the agency. Manning Selvage & Lee is a division of Publicis. Advertising for Rogers Communications is handled by Publicis Canada.
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