Aeroplan hires 24/7 Canada
By Adnews Staff
Loyalty program Aeroplan has hired 24/7 Canada of Toronto to handle its Internet advertising. "Our agreement with 24/7 Canada gives us the sophisticated platform we've needed, provides us with an expert team to traffic ads to our website, and significantly boosts what we are able to offer our network of partners," said René Godbout, director of marketing at Aeroplan. "Now we can offer Aeroplan.com advertisers detailed reporting and a more efficient process for their campaigns." According to the company, the Aeroplan.com website attracts approximately 771,000 unique visitors per month.
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