Maverick adds two
By Adnews Staff
Toronto-based public relations firm Maverick has appointed Leslie Hetherington vice-president of professional services and technology. She was previously was a senior associate director at Bell Canada, where she managed marketing communications strategies aimed at Ontario health care, education and financial services customers. Prior to that, Hetherington operated a consulting business specializing in public relations for human capital management, education and information technology. In addition, Paul Zanettos has joined Maverick as a senior consultant. Zanettos was most recently a senior consultant at Thornley Fallis Communications, where he worked on various tourism, hospitality, finance and consumer product accounts.
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