Atlantic Lottery Corporation adds Consumer Impact Marketing to agency roster
By Adnews Staff
The Atlantic Lottery Corporation of Moncton has placed Consumer Impact Marketing of Toronto and its division Launch Brand Marketing on its roster of promotional marketing agencies for the next two years. "We were impressed with CIM's strong service philosophy and their promotions experience in working with high profile brands," said Phil Elliott, senior procurement officer at the lottery corporation. "Additionally, CIM's strengths in promotional events and sampling were viewed as a potential benefit from ALC's perspective." In October, Consumer Impact Marketing was hired by the corporation to conduct experiential marketing related to a responsible gaming research project in Nova Scotia.
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