SportsDirect holds text message contest
By Adnews Staff
SportsDirect of Halifax has begun a text-message contest to promote its Wagerline.com property in the U.S. The contest, called the "Wireless Winners Text-to-Win Bowl Challenge," requires entrants to pick the winners of 28 college football bowl games through wireless devices such as cell phones. The grand prize, a plasma screen TV, will go to the entrant with the best record at the end of the college bowl season on Jan. 4. Also, three Apple iPod Nano MP3 players will be awarded by random draw each week during the contest. "This is a great way to make the fun of Wagerline.com accessible anywhere, anytime," said product manager Steve Lionais. "This contest allows Wagerline.com to move into the fast growing industry of text messaging. Hopefully, this is the first in the long line of many mobile contests."