Young & Rubicam retained by Canadian Soccer Association
By Adnews Staff
Young & Rubicam of Toronto has been appointed agency of record by the Canadian Soccer Association. The firm will primarily work on activities leading up to the Fédération Internationale de Football Association World Youth Championship which will take place in Canada in 2007. This tournament will be a three-week event involving players under the age of 20 from 24 nations. The campaign will include various forms of tradition advertising and experiential marketing, according to the agency. Young & Rubicam won the assignment in a competitive review involving an unknown number of additional firms. The Canadian Soccer Association works to promote the growth and development of soccer in Canada at all levels.
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