Tetley opens online music lounge
By Adnews Staff
Tetley Canada has added a new area to its website called the Tetley Music Lounge. The members-only area, located at <http://www.tetley.ca/musiclounge>, is being operated in association with record label and artist management company Nettwerk Music Group. The lounge carries musical content from Canadian artists from Nettwerk. One song per month will be made available for downloading through the site, which launched last month with a live recording of the Sarah McLachlan song "Ice Cream." Users will also receive special offers and discounts on albums by participating artists and special compilations. The site also offers streaming music that is intended the "enhance the tea experience for Tetley consumers," according to the company. In addition, members will be given access to special offers and discount pricing for artist's albums and special Tetley compilations. The site also provides streaming music that members may play at their leisure, at home or at work, designed to accompany and enhance the tea experience for Tetley consumers. The lounge area was created by Fuse Marketing Group, which recently redesigned the entire Tetley website. "The Tetley Music Lounge is the first to combine CRM and digital entertainment content from major international artists delivered through a leading packaged goods brand, direct to Canadian consumers," said agency president Garo Keresteci. "TML is an excellent opportunity for Tetley to reward loyal consumers with music that complements the tea drinking experience."