Place Ville-Marie begins poster campaign
By Adnews Staff
Montreal shopping centre Place Ville-Marie has begun a poster campaign to promote the variety of products sold by its retailers during the holiday season. The creative takes the form of small items such as cosmetics, pieces of sushi and candles arranged in the form of Christmas trees. The initiative also includes a contest component with daily prizes for customers. The campaign was created by LXB Communication-Marketing. "Even though shopping is a natural during the holiday season, we still needed to illustrate what our retailers have to offer," said Marie-Ève Côté-Pallascio, an account director at LXB. "Using different elements we recreate the holiday spirit and, at the same time, present some categories of goods available."